Mavin Record boss, Don Jazzy seems to be having the best of times swimming in millions. Few weeks after he was given the African Nations Cup Theme contract, Michael Collins Ajereh aka Don Jazzy was unveiled as the new ambassador of Loya Milk, a popular dairy product in Nigeria.
Don Jazzy, Mavin Records CEO, was unveiled at a launch held recently in the presence of Promasidor executives, manufacturers of Loya Milk and also his father with other label mates.
The Mavin boss had however let the cat out of the bag on his birthday, November 26, 2012 via his Twitter Page.
‘So the good people at Promasidor have chosen to reward me for
being loyal to my fans. I am now the official Brand Ambassador for LOYA MILK. Oshee IDJA’, he announced via the micro-blogging site.
The commercial director of Promasidor Nigeria limited, Kachi Onubogu describes the company’s selection as being ‘driven by the essence of the brand and its proposition to its target audience.
It is not stated how much the deal is, but sources said it is in the six
figure range. Don Jazzy’s first job as ambassador will be to partake in the brand’s first promotion campaign for 2012. He will feature in a ‘Taste Your Dream’ campaign where consumers can participate and stand a chance to be featured in TV advert with the producer.
In March 2012, Samsung Africa mentioned him as one of their
ambassadors. He took part in the launching of ‘Samsung Built for Africa Sound System’ in South Africa and has been contracted to produce the theme song for the 2013 African Cup of Nations.